Case Study: SundaySky Runs Global Recruitment Program on Comeet

Nigel Ravenhill

In our newest case study, we profile SundaySky, a company at the forefront of 1:1 content marketing using video.

How do you recruit and hire a global workforce when your company is thriving in one of the hottest marketing categories? You choose the flexibility of collaborative recruiting, of course.

We recently spoke with SundaySky’s VP of Human Resources Merav Choset to learn how she uses the latest HR technology to run her global recruitment program, ensuring her company has the right teams and skills to take advantage of the rising demand for personalized video marketing.

SundaySky Logo-Comeet

Industry: Media
Services: Personalized video platform
Customer since: 2016
Funding: $67M (four rounds)
Replaced: Greenhouse
Evaluated: Greenhouse, Bamboo HR, and Jobvite


A decade after Shmulik Weller and Yaniv Axen launched SundaySky to help companies dynamically create and scale video the same way they can with web pages, the company has become synonymous with personalized video engagement.

As it grew, SundaySky attracted the support of blue chip investors including Carmel Ventures, Comcast Ventures, Globespan Capital Partners and NTT DOCOMO Ventures, and customers such as AT&T, Comcast, Citi, and Atlantis Paradise Island.

A Global Perspective

More than 150 employees now work at offices in New York, Tel Aviv and Tokyo, a workforce Choset works hard to keep happy and growing.

“When I arrived in June 2015, SundaySky was just deploying Greenhouse. The process of deploying and using a modern recruiting system went very well until Q3 when we revised our recruiting plans and started looking around.”

A long-time HR executive within the Israeli startup community, she knew that many companies similar in size to SundaySky had replaced spreadsheets and older applicant tracking systems and technology with Comeet’s collaborative recruiting system.

Preferred Recruitment Platform of Startup Nation

“A lot of really good, fast-growing companies in Israel are using Comeet and are very happy so I invited Comeet to present a product demo in my office.”

Choset had considered several ATS vendors, including Jobvite, but needed a system that could reliably process both English and Hebrew resumes. Ultimately, she decided to compare Greenhouse and Comeet in parallel for a month.

“Comeet looked great and seemed very easy to use. It was very visual and appealing – especially the recruiting workflows – and looked perfect for what we needed. We couldn’t find anything that was missing in Comeet compared to what we had with Greenhouse. Comeet was also willing to be flexible and accommodating to our needs.”

Replacing Greenhouse with Comeet 

The transition to Comeet was completely seamless for everyone. At the end of the evaluation, she decided to replace Greenhouse with Comeet as the technical foundation of her global recruitment program.

“I want my vendors to be as dynamic as us and agile, too. I felt a flexibility and willingness to work with us from Comeet that I didn’t feel from other vendors. I was confident that they would be very hands-on and accessible.”

“We Didn’t Even Do Any Staff Training”

SundaySky Case Study-Merav Choset Quote

Deploying Comeet was a very simple and seamless transition. As a technology company, most of the employees are very comfortable with software systems. Confident in their ability to “figure things out,” and impressed with Comeet’s obvious intuitiveness, Choset felt that formal training sessions would be unnecessary. Employees were notified of the switch, then invitations were emailed so they could set up their Comeet accounts. These two steps comprised staff training. The technical side of the switch, the migration of recruiting and candidate databases, took less than a week.

One Recruitment Platform Everyone Uses

– 30+ employees (out of 150) have Comeet accounts

– # open positions ranges from 15-to-20

SundaySky is using its new system to fill positions around the globe. Each open position has a recruitment process overseen by a recruiter inside HR and one-to-three managers, depending on the department and position seniority. Visual workflows were customized for each department using drag-and-drop editing.

SundaySky Recruitment-Comeet

Social Media Integration

In addition to this functionality, Choset singles out Comeet’s tight social media integration, especially the LinkedIn integration, as well as thoughtful features such as adding images to candidate accounts. Something that also stands out is the customer support she had prioritized.

“Comeet got us up-and-running very fast, and have continued to provide fantastic support. The addition of new features, even since we started, has been very impressive in both speed and reliability. Overall, I really don’t see any reason why we would switch to anyone else. The product is working great for us and we are very happy.”

Comeet Social Media Integration

A Platform to Enable Global Growth

As customer personalization becomes an ever-greater part of online marketing, SundaySky will grow by leaning on its VP of Human Resources to oversee its global recruitment program as efficiently as possible. In Comeet, she has a collaborative recruiting platform she can use to hire everyone she needs: from a Hebrew-speaking Front End Developer in Tel Aviv to a New York City-based Content Marketing Manager.

“Overall, we are very happy with Comeet – the product and the customer service.” 

Merav Choset, VP of HR, SundaySky